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Unit Summary
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Unit Summary
What this unit is about
This course covers three of the largest and most important social media in great detail. In all cases, we present a thorough training on getting the most of these applications. And, for each, we talk about how that specific medium fits into your overall sales and marketing strategy.
This course takes each of the platforms in turn, but constantly reminds you to create an overall approach to branding and social media. Each platform has “secrets” and best practices that most casual users never see. We provide these secrets and best practices as a series of checklists. Some are specific to individual postings; some are based on a weekly or monthly schedule; and some have a larger, strategic approach.
Objectives
- Setup YouTube and Optimize for Marketing
- Learn in detail how to upload videos with a checklist and use tools for management
- Setup Facebook for maximum marketing effectiveness
- Setup LinkedIn for maximum marketing effectiveness
- Optimize LinkedIn for sales and social presence
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