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- Introduction
Unit Summary
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Extra Resources
Unit Summary
What this unit is about
This course covers the key elements of designing, planning, and executing a modern social media strategy in the Small Business environment. We cover the use of social media for both marketing and sales.
Most small businesses “use” social media, but don’t really have a strategy for using social media effectively. That strategy starts with understanding the strengths and weaknesses of various platforms. And it culminates with a unified approach to branding and how your company presents itself across a variety of platforms.
Objectives
- Introduction to Marketing and Sales – and social media
- Google, Apple, SEO, And Managing Your Company’s Meta Data
- Graphics Overview and Tools Management
- Automating Your Social Media Marketing
- When to Pay for Advertising and Tools
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