Supercharge Your Social Media

This course is designed to help you "put it all together" and complete your social media strategy with the most powerful tools at your disposal. While most people approach Twitter, blogging, and podcasting as basic, mundane marketing tools, they are second only to Your Newsletter in positioning yourself as an expert in your field. We'll look at all of these.

Description

Part of the “Social Media Super-Charge” Series for Small Business

This course is designed to help you “put it all together” and complete your social media strategy with the most powerful tools at your disposal. While most people approach Twitter, blogging, and podcasting as basic, mundane marketing tools, they are second only to Your Newsletter in positioning yourself as an expert in your field. We’ll look at all of these.

This course shows you how to maximize these tools and wrap them into an overall strategy for marketing and sales. But the real juicy goodness is a strategy for creating a magnifying effect across all your marketing. No matter which tools you focus on in this series, the “Super-Charge” takes place with a combination of automated and manual rebroadcast mechanisms. We provide you a detailed process for creating this echo effect. In fact, we literally give you the checklist to make it happen.

Most small businesses “use” social media, but don’t really have a strategy for using social media effectively. That strategy starts with understanding the strengths and weaknesses of various platforms. And it culminates with a unified approach to branding and how your company presents itself across a variety of platforms.

This course is taught by Karl W. Palachuk, a social media influencer who “touches” over one million people per month. Karl has been using these social media for more than ten years, and has demonstrated mastery across all of the major social media that small businesses need to be successful.

Additional information

Topic

Automation, Management, Marketing, Sales

Get the most out of Twitter for your business

Learn to use you blog as your primary target on social media

Create a successful podcast to build your audience and expand your network

Learn how to make email marketing the greatest asset in your company

Learn how to use your social media to amplify your message and your marketing

Karl W. Palachuk

Series Organizer & Principal Instructor

Karl W. Palachuk has built and sold two managed service businesses in Sacramento, CA. He is the founder and president of the Sacramento SMB IT Professionals Group, and author of many books, including The Network Documentation Workbook and Managed Services in a Month.

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Specialist Certification Pathways

Meets Elective requirement:

This class is currently offered on-demand and will be taught live in the next 12-18 months.
If you enroll in an on-demand course, you can attend future live classes at no extra charge.

Course Outline

Module 1 Class Introduction
Unit 1 Introduction
Unit 2 Live Class Information
Module 2 Class Content
Unit 1 Twitter - Setup
Unit 2 Blogging
Unit 3 Podcasting
Unit 4 Email Marketing and Newsletters
Unit 5 Super Charge: The Magnifying Effect

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