- $399
- On-demand class
- Course Code: 5W23
Optimize Your Social Media Marketing
This course covers the key elements of designing, planning, and executing a modern social media strategy in the Small Business environment. We cover the use of social media for both marketing and sales.
Description
This course covers the key elements of designing, planning, and executing a modern social media strategy in the Small Business environment. We cover the use of social media for both marketing and sales.
Most small businesses “use” social media, but don’t really have a strategy for using social media effectively. That strategy starts with understanding the strengths and weaknesses of various platforms. And it culminates with a unified approach to branding and how your company presents itself across a variety of platforms.
This course starts with a business-focused overview of social media marketing and sales. We discuss taking control of your brand and managing how you show up on the web. We present a strategy for creating and managing your overall branding across all social media. Finally, we do a deep-dive into automating and managing your social media presence going forward.
This course is taught by Karl W. Palachuk, a social media influencer who “touches” over one million people per month. Karl has been using these social media for more than ten years, and has demonstrated mastery across all of the major social media that small businesses need to be successful.
Additional information
Elective Pathway | Management |
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Topic | Automation, Marketing, Sales |
Karl W. Palachuk
Series Organizer & Principal InstructorKarl W. Palachuk has built and sold two managed service businesses in Sacramento, CA. He is the founder and president of the Sacramento SMB IT Professionals Group, and author of many books, including The Network Documentation Workbook and Managed Services in a Month.
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Specialist Certification Pathways
Meets Core requirement:
Meets Elective requirement:
If you enroll in an on-demand course, you can attend future live classes at no extra charge.
Course Outline
Module 1 | Class Introduction | |
---|---|---|
Unit 1 | Introduction | |
Unit 2 | Live Class Information | |
Module 2 | Class Content | |
Unit 1 | Introduction, Overview. Marketing vs. Sales | |
Unit 2 | Google, Apple, SEO, And Managing Your Company's Meta Data | |
Unit 3 | Graphics Overview and Tools Management | |
Unit 4 | Automating Your Social Media Marketing | |
Unit 5 | When to Pay for Advertising and Tools |
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