Deep Dive Into Facebook, YouTube and LinkedIn

This course covers three of the largest and most important social media in great detail. In all cases, we present a thorough training on getting the most of these applications. And, for each, we talk about how that specific medium fits into your overall sales and marketing strategy.

Description

This course covers three of the largest and most important social media in great detail. In all cases, we present a thorough training on getting the most of these applications. And, for each, we talk about how that specific medium fits into your overall sales and marketing strategy.

This course takes each of the platforms in turn, but constantly reminds you to create an overall approach to branding and social media. Each platform has “secrets” and best practices that most casual users never see. We provide these secrets and best practices as a series of checklists. Some are specific to individual postings; some are based on a weekly or monthly schedule; and some have a larger, strategic approach.

Most small businesses “use” social media, but don’t really have a strategy for using social media effectively. That strategy starts with understanding the strengths and weaknesses of various platforms. And it culminates with a unified approach to branding and how your company presents itself across a variety of platforms.

This course is taught by Karl W. Palachuk, a social media influencer who “touches” over one million people per month. Karl has been using these social media for more than ten years, and has demonstrated mastery across all of the major social media that small businesses need to be successful.

Additional information

Elective Pathway

Sales/Marketing

Topic

Automation, Marketing, Sales

Setup YouTube and Optimize for Marketing

Learn in detail how to upload videos with a checklist and use tools for management

Setup Facebook for maximum marketing effectiveness

Setup LinkedIn for maximum marketing effectiveness

Optimize LinkedIn for sales and social presence

Karl W. Palachuk

Series Organizer & Principal Instructor

Karl W. Palachuk has built and sold two managed service businesses in Sacramento, CA. He is the founder and president of the Sacramento SMB IT Professionals Group, and author of many books, including The Network Documentation Workbook and Managed Services in a Month.

See full profile →

Specialist Certification Pathways

Meets Elective requirement:

This class is currently offered on-demand and will be taught live in the next 12-18 months.
If you enroll in an on-demand course, you can attend future live classes at no extra charge.

Course Outline

Module 1 Class Introduction
Unit 1 Introduction
Unit 2 Live Class Information
Module 2 Class Content
Unit 1 YouTube - Setup and Optimizing for Marketing
Unit 2 YouTube - Video Upload and Tagging
Unit 3 Facebook - Setup and Maximizing Results
Unit 4 LinkedIn - Setup and Effective Use
Unit 5 LinkedIn - Optimizing for Sales

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